Start with the spoiler-free hints. Go deeper only when you need to. Reveal answers on your own terms.
A direction for each group — no names given.
What kind of thinking each group asks for.
Pointed nudges on the words built to fool you.
Every Connections board plants a few decoys. Here are today’s, and why they pull you the wrong way.
Reads like a wealthy coastal place name, so it sits comfortably beside the other location-sounding words and hides its real role as part of a brand.
An English county name that pulls hard toward a geography set alongside Windsor and Hampton, masking that it is really shorthand for a corporation.
A bland abstract noun that looks like it belongs with other qualities, making it easy to miss that it is the opening of a chain name.
A genuine mountain range, so it feels like pure geography — yet its real connection has nothing to do with locations.
BERKSHIRE, CITI, GOLDMAN and MERRILL are all the everyday first halves of much longer corporate names — the shorthand you'd hear on a trading floor. Easy enough, until you notice how many of them also sound like places or surnames.
ADIRONDACK, EAMES, WINDSOR and WINGBACK all label seating styles: one named for a mountain range, one for a designer, one for an English town, and one for its own shape. The mix of naming logics is what makes the set slippery.
COMFORT, DAYS, HAMPTON and HOLIDAY are only the front halves of hotel chains. Each needs the same short word tacked on the end to become a brand, which keeps the answer hiding in plain sight.
Each word closes with a synonym for a natural gift: SKILL, KNACK, FORTE and ABILITY. The surrounding letters are pure camouflage, so the trick only appears when you read all the way to the last letter.
The constructor's masterstroke is a geographic decoy: Adirondack, Windsor, Catskill, Hampton and Berkshire all read as place names, inviting a false set that steals words from three real categories. The purple tier then hides its trick in plain sight as suffixes — skill, knack, forte, ability — while the hotel group relies on ordinary words that reveal their brand only after a shared final word appears. Elegant, deceptive, and unusually interlocked.
a textbook decoy
requires lateral thinking
Solving the easiest group first reshapes how you read the entire board.
The editors reuse certain misdirection patterns. Learning to spot them saves guesses.
Purple is never what it first appears to be. Six structural patterns explain most of them.
Film titles, band names, and celebrity surnames hide in plain sight.